About Us

What we do

InsurTech Israel is a boutique consultancy dedicated to engendering innovation in the insurance industry. Immersed in the flourishing ecosystem that is Tel Aviv, Israel, our extensive network and deep industry knowledge and detailed understanding of the insurtech world are just some of the tools we employ when connecting global insurers with dynamic and game-changing startups.


InsurTech Israel acts as a local advisor and facilitator for select global players, giving them a presence “on the ground” in Israel, world leader in technology and innovation.  Israel has a disproportionate innovation footprint, both in terms of attracting investment and independent global rankings; in short, a small place where big things happen.  We help insurance companies maximise on emerging technologies through bespoke and tailored input centred on specific business issues.


Founded in 2017, InsurTech Israel comprises industry experts with many years’ experience in the claims handling, innovation, legal and broking areas of the insurance arena. Our team provide both our insurer clients and start ups with extensive industry knowledge, mentoring, and familiarisation with the relevant regulatory bodies and procedures.  InsurTech Israel proudly invests in a select portfolio of specialist startups. Our expertise and activities span the product, process and business aspects of the industry.  We work closely with local trade organisations and entities such as the Israel Export Institute and the UK Israel Tech Hub to ensure that our clients are provided with an optimal service.

Our strategic partnerships

InsurTech Israel works with a number of strategic partners across the US, Europe and Asia, ensuring that our clients benefit from an extensive network and access to, and analysis of, global digital trends.  Our team offer unique and focused insights into the Israeli ecosystem whilst being extremely active in the international insurtech community.  We act in a mentoring capacity at StartUpBootcamp Accelerator and Lloyds Lab in the UK, we work closely with Global Insurtech Alliance (GITA) in London and its counterparts across Europe.  Open exchange of knowledge, contacts and opportunities bring mutual benefits and ongoing education to us and our partners. We host & facilitate international delegations. InsurTech Israel founder, Kobi Bendelak, speaks regularly at prestigious industry events across the globe. Affiliate members

 InsurTech Israel has ties with trusted service providers beyond the insurance world. This allows us to bring our clients the full range of expertise needed in any of their endeavours. Contact us to learn more about becoming an Affiliate Member.

Our team

Our Israel-based team is led by Kobi Bendelak (CEO) and Sophie Broch.

Kobi founded Reshef Insurance, part of Migdal Insurance Group, and has over 20 years’ experience in the insurance industry. Kobi is the CEO of InsurTech Israel; he has extensive experience in the insurtech world, as an investor, mentor and facilitator.  He draws on his vast experience in the industry to lead InsurTech Israel on its exciting journey.  Kobi holds a BA in Management and an MA in Law from Bar Ilan University. He is a Colonel (Reserve) in the IDF.

Sophie is a UK qualified insurance lawyer.  Sophie trained at Baker & McKenzie, London, before building her practice at global law business DWF, whose origins stem from the insurance industry.  Sophie has 10 years’ experience representing UK and global insurers, both in high value defence litigation and technical / policy issues.  Sophie’s focus is on the changing shape of insurance as the industry adapts to global changes and technological advances. Sophie is currently advising an Israeli legaltech start-up in a product development capacity as Legal Lead. She also mentors FinTech and smart mobility tech companies through Barclays’ RISE and DRIVE TLV, advising on the legal and regulatory aspects of globalising business.